FINN
Discipline:
Web Design
Conceptual Branding
Web Design
Conceptual Branding
Timeline:
July 2024
One Week
July 2024
One Week
Figma
Adobe After Effects
Find the website link : HERE
Conceptual Men’s Luxury Travel Fashion Brand Based in NYC
The items sold include notebooks, stationary, bags, polaroids and shoes.
The following branding provides an emphasis on polaroids.
BRAND GUIDELINES
BRAND IDENTITY
International,
Masculine, Unique
International,
Masculine, Unique
BRAND VOICE
High Quality,
Smart, Clean
High Quality,
Smart, Clean
VISUAL FEATURES
Earthy Tones, Clean Lines,
Sleek Design
Earthy Tones, Clean Lines,
Sleek Design
TARGET AUDIENCE
Modern Urban Men
Work and Travel
Modern Urban Men
Work and Travel
COLOUR SCHEME
HEX: #FCE6CE
RGB: (252, 230, 206)
CMYK: (1, 10, 18, 0)
RGB: (252, 230, 206)
CMYK: (1, 10, 18, 0)
HEX: #1B1C39
RGB: (27, 28, 57)
CMYK: (91, 87, 46, 56)
RGB: (27, 28, 57)
CMYK: (91, 87, 46, 56)
HEX: #402A16
RGB: (64, 42, 22)
CMYK: (51, 68, 84, 66)
RGB: (64, 42, 22)
CMYK: (51, 68, 84, 66)
MISSION STATEMENT
TYPOGRAPHY : GRAVESEND SANS BY RIAN HUGHES
I chose this as our primary typeface because it resonates with our metropolitan based brand identity.
Drawing inspiration from 1920s-30s railway signage, this all-caps font exudes elegance and tradition
while highlighting the significance of travel.
Drawing inspiration from 1920s-30s railway signage, this all-caps font exudes elegance and tradition
while highlighting the significance of travel.
(Slide!)
I chose images that feature iconic landmarks alongside local public transportation,
reinforcing the brand's focus on travel experiences and destination highlights.